Marketing Research(8th edition)
Authors:
Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 134167406, 978-0134167404
Book publisher: Pearson
Book Price $0 : Marketing Research by Alvin C. Burns, Ann F. Veeck, and Ronald F. Bush is an authoritative resource that delves deeply into the essentials of marketing research, providing a comprehensive take on methodologies and applications in the business landscape. This 8th edition equips students and professionals alike with tools to effectively collect, analyze, and interpret data to make informed marketing decisions. Structured to keep readers engaged, the book includes a precise 'table of content' for easy navigation and explores advanced techniques like qualitative analysis, quantitative research, and data mining, thus serving as both an 'answer key' to complex marketing challenges and a vital 'solution manual' for practical application of theoretical knowledge. Key themes include understanding consumer behavior, the importance of data ethics, and leveraging technology in market research. The authors use real-world examples from varied industries to illustrate best practices in questionnaire design, sampling, and other essential methodologies. Through a clear, instructional narrative, the book effectively bridges theory and practice, receiving positive acclaim for its practical relevance and depth of insight. Burns, Veeck, and Bush emphasize the importance of ethical considerations when conducting research, preparing the reader to handle data responsibly and with integrity. Offering a cheap path to mastering content, this book is a must-have learning aid.
See the other edition of "Marketing Research"
Marketing Research - 7th edition
Alvin C. Burns, Ronald F. Bush
ISBN: 0133074676, 978-0133074673
$0 $23.02Customers also bought these books
Marketing Research - 11th edition
David A. Aaker
ISBN: 978-8126563531, 8126563532, 978-1118156636
$0 $34.96
Elementary Principles of Chemical Processes - 3rd Edition
Richard M. Felder
ISBN: 978-0471687573, 9788126515820, 978-0-471-4152, 0471720631, 047168757X, 8126515821, 978-0471720638
$0 $45.49
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
Options Futures and Other Derivatives - 10th edition
John C. Hull
ISBN: 013447208X, 978-0134472089
$108.7 $155.28
Basic Marketing A Marketing Strategy Planning Approach - 19th edition
William D. Perreault Jr.
ISBN: 78028981, 978-0078028984
$0 $14.33
Fundamentals of Selling Customers for Life through Service - 13th edition
Charles M. Futrell
ISBN: 77861019, 978-0077861018
$0 $73.81
Financial Markets and Institutions - 8th edition
Frederic S. Mishkin
ISBN: 013342362X, 978-0133423624
$0 $28.81
Real Estate Principles A Value Approach - 5th edition
David C Ling
ISBN: 77836367, 978-0077836368
$0 $28.08
Psychology A Concise Introduction - 6th Edition
Richard A. Griggs
ISBN: 1319122620, 9781319122621
$0 $45.80
Applied Governance For Blockchains And Financial Crimes - 1st Edition
Prof Walter Amedzro St Hilaire
ISBN: 1998145093, 978-1998145096
$165.9 $237.00
Financial Econometric Modeling - 1st Edition
Stan Hurn
ISBN: 0190857064, 0190857072, 9780190857066, 9780190857073
$0 $60.07
Financial Literacy For Beginners And Dummies - 1st Edition
Giovanni Rigters
ISBN: 1088082084, 978-1088082089
$0 $21.82
A Christmas Journey For Jesus Sharing Gods Love Near And Far - 1st Edition
Susan Jones
ISBN: 1680996282, 978-1680996289
$0 $7.52
Options Futures and Other Derivatives - 10th edition
John C. Hull
ISBN: 013447208X, 978-0134472089
$108.7 $155.28
Popular Among Students
International Business Law and Its Environment - 7th Edition
Richard schaffer
ISBN: 78-0324649673, 324649673, 978-0324649659
$0 $5.00
Management and Supervision in Law Enforcement - 6th Edition
Karen M. Hess
ISBN: 1439056447, 978-1439056448
$0 $45.86
Accounting - 21st Edition
Carl s. warren
ISBN: 978-0324400205, 324225016, 324188005, 324400209, 9780324225013, 978-0324188004
$147.2 $210.29
Fundamentals of human resource management - 4th edition
Raymond A. Noe
ISBN: 978-0-07-7439, 0-07-743983-X, 978-0073530468
$0 $36.36
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Essentials Of Marketing Research - 6th Edition
Joseph Hair
ISBN: 1265217181, 1265800839, 9781265217181, 9781265800833
$66.5 $95.00
Marketing Research Qualitative Methods For The Marketing Professional - 1st Edition
Daniel T Seymour
ISBN: 0917253892, 978-0917253898
$0 $4.40
Marketing Research Report No 1010 Agricultural Research Service United States Department Of Agriculture - 1st Edition
United Sttes Department Of Agriculture
ISBN: 0265717841, 978-0265717844
$0 $29.57
Market Research In A Week Marketing Research For Consumer Insight In Seven Simple Steps - 1st Edition
Judy Bartkowiak
ISBN: 1473608023, 1444159666, 9781473608023, 9781444159660
$0 $9.99
Essentials of Marketing Research - 2nd edition
Joseph Hair
ISBN: 73404829, 978-0073404820
$70.55 $100.79
Python For Marketing Research And Analytics - 1st Edition
Jason S. Schwarz
ISBN: 3030497224, 978-3030497224
$0 $55.24
Strategic Retail Management Text And International Cases - 1st Edition
Joachim Zentes Dirk Morschett Hanna Schramm-Klein
ISBN: 383490287X, 9783834902870
$0 $13.73
Social Media Marketing The Step By Step Digital Guides To Facebook Instagram Linkedin Marketing Learn How To Develop A Strategy And Grow Your Business - 1st Edition
Bryan Bren
ISBN: 1086426592, 978-1086426595
$0 $21.89
The Oxford Illustrated History Of The Book - 1st Edition
James Raven
ISBN: 019870299X, 978-0198702993
$0 $5.74
Stand Your Ground Building Honorable Leaders The West Point Way - 1st Edition
Evan H. Offstein
ISBN: B0086XDLGI
$64.78 $92.54
Self Discipline 17 Ways To Get The Power Of Self Discipline A Self Discipline Guidebook And A Procrastination Elimination Method To Transform Your Life Fast - 1st Edition
David Valois
ISBN: B0B37R4L92, 979-8830356442
$0 $25.99
La Iluminacion De Bitcoin El Final De La Edad Oscura Del Dinero Fiat - 1st Edition
Ricardo B Salinas
ISBN: 1967693048, 978-1967693047
$0 $13.50