Several members of your sales team are protesting the company's "business casual" dress code, claiming that dressing nicely makes them feel awkward and overly formal in front of customers. You have to admit that most of the company's customers dress like they've just walked in from a picnic or a bike ride, but that doesn't change the fact that you want your company to be seen as conscientious and professional. How will you explain the policy to these employees in a way that will help them understand and accept it?