Should a multi-channel retailer offer the same assortment of merchandise for sale on its website at the

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Should a multi-channel retailer offer the same assortment of merchandise for sale on its website at the same price as it sells in its stores. Explain why, or why not.

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:35 AM

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Should a multi-channel retailer offer the same assortment of merchandise for sale on its website at the

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Retailing Management

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