Think of a recent purchase that you made and describe how economic and social environmental factors (e.g.,

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Think of a recent purchase that you made and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision. How are retailers using social media to impact your buying decisions?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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