Social media have had a profound impact on the power of publicity. Explain what this means and

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Social media have had a profound impact on the power of publicity. Explain what this means and whether you believe it to be true or not. Provide examples to support your position.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Social media have had a profound impact on the power of publicity. Explain what this means and

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Social media is like word of mouth on steroids Regardless of whether it is positive or ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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