Describe the conflict between traditional PR agencies and those that see PR as more of a marketing

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Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function. Cite a reason why each of these groups holds the position it does. Who is right?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Describe the conflict between traditional PR agencies and those that see PR as more of a marketing

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Ries Ries in their book The Fall of Advertising and the Rise of PR contend that PR will replace advertising in terms of importance in the marketing co...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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