Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the
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A study published in the McKinsey Quarterly pro claimed the purchase funnel dead arguing that consumers no longer make decisions in a linear fashion a...View the full answer
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I am Sourav Ghosh. I am studying at Ramakrishna Mission Residential College, Narendrapur (Autonomous). Here I'm persuing bachelor's degree in mathematics.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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