Some media claim that advertisers should focus more attention to Readers per Dollar than CPM as a
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Some media claim that advertisers should focus more attention to Readers per Dollar than CPM as a relative cost figure. Explain why they feel this way, and discuss some of the advantages and disadvantages with the use of both of these measures.
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Thediscussionin the text covers the topics of CPM and readers per dollar quite effectively The basis ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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