Some new products experts maintain that getting close to customers through intensive research is the only way
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Consumer research is critical to new product development versus consumer research may not be all that helpful in new product development.
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Pro Simply put launching new products costs companies a lot of money Some estimates are in the 100s ...View the full answer
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Related Book For 
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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