Question: Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree

Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can't possibly provide useful feedback on what they don't know and can't provide insights that will lead to breakthrough products.
Consumer research is critical to new product development versus consumer research may not be all that helpful in new product development.

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