Question: SPSS EXERCISE: Review the Marketing Research in Action case for this chapter. There were three restaurant competitors - Remingtons, Outback, and Longhorn. Results for a

SPSS EXERCISE: Review the Marketing Research in Action case for this chapter. There were three restaurant competitors - Remington’s, Outback, and Longhorn. Results for a one-way ANOVA of the restaurant image variable were provided. Now run post hoc ANOVA follow-up tests to see where the group differences are. Make recommendations for new marketing strategies for Remington’s compared to the competition.

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This is pretty much a repeat of the questions at the end of the HandsOn Exercise The answer is the same Followup tests yield the following results FOO... View full answer

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