Using SPSS and the Santa Fe Grill database, provide frequencies, means, modes, and medians for the relevant

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Using SPSS and the Santa Fe Grill database, provide frequencies, means, modes, and medians for the relevant variables on the questionnaire. The actual questionnaire is presented in Chapters 10 and 12. In addition, develop bar charts and pie charts where appropriate for the data you analyzed. Run an ANOVA using the lifestyle and restaurant perceptions variables to identify any group differences that may exist. Be prepared to present a report on your findings.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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