Strategic export planning requires the development of an effective marketing strategy, including market selection and direction (development).

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Strategic export planning requires the development of an effective marketing strategy, including market selection and direction (development). What major implications does this have for the company’s export manager?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:36 AM

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Strategic export planning requires the development of an effective marketing strategy, including market selection and direction (development).

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The implications are a The export marketer must consider the role of each market ...View the full answer

International Marketing & Export Management

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