What is psychographic segmentation and why is it so difficult and so risky to do?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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What is psychographic segmentation and why is it so difficult and so risky to do?

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Essentials Of Marketing

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