In the organizational chart for the consumer-packaged goods firm in Figure 22 –5, where do product line, functional, and geographical groupings occur?

Figure 22-5

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Chief Marketing Officer or Vice President of Marketing Director of Dinner Products Group Director of Baked Goods Group Director of Desserts Group Product Manager: Biscuit Mixes Senior Marketing Manager: Biscuits Director of Marketing Research Product Manager: Refrigerated Biscuits Product or Brand Group Associate Associate Product Marketing Assistant Product Manager Manager Marketing Assistant Director of Sales