Marketing(16th Edition)
Authors:
Roger Kerin, Steven Hartley, William Rudelius
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$61.64
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1264218753, 978-1264218752
Book publisher: McGraw Hill
Book Price $61.64 : 'Marketing' by Roger Kerin, Steven Hartley, and William Rudelius is an authoritative textbook that offers a thorough exploration of contemporary marketing concepts and strategies. In its 16th edition, this book delves deeply into essential marketing themes such as customer value, strategic marketing processes, and the impact of digital tools on consumer behavior. Known for its engaging narrative and practical applications, the book serves both as a comprehensive learning resource and a guide for practicing marketers. Important technical terms like market segmentation, positioning, product lifecycle, and consumer psychology are seamlessly integrated throughout the text, giving students a robust understanding of the marketing discipline. The book also includes essential resources such as a solution manual and an answer key, which aid in facilitating a deeper comprehension of the complex subjects covered. The table of content is meticulously organized, making it easy for students and educators to navigate complex topics with ease. With real-world examples and case studies, it emphasizes the application of theoretical knowledge in solving practical marketing problems. This edition has been well-received for its clarity and relevance, providing insights into the latest marketing trends and data-driven techniques. As organizations strive to stay competitive, this textbook remains an indispensable tool for acquiring necessary marketing acumen and skills. Overall, it prepares students for a dynamic and technologically-driven marketing environment, equipping them with the strategic knowledge needed to thrive. Cheap, accessible, and easy to follow, this text supports learners from diverse backgrounds.
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