Your friend Ninette Nobis was a tourism management student when you were at university together and is now a manager of an upmarket hotel in the Exquisite Hotels chain. Because of the impact of an economic downturn on her customers, Ninette is concerned about the cash flow of the hotel she manages.

Ninette needs advice on how to improve the business’s cash flow.

Required

(a) How would you help Ninette decide on ways to improve the cash flow of the hotel?