XTA Co is about to launch a new personal computer called the Eye which the user wears like a pair of glasses. Interaction with the computer is through eye movement and voice. No competitors are offering such an advanced product, but two competitors are expected to launch a similar device within the next six months.
Market research has indicated that there is a great deal of customer excitement about this new computer and there have been several favourable articles in leading computer magazines.
Required:
Set out a pricing strategy for the new product, explaining why you consider it to be the most appropriate.