Springhill Suites and Residence Inn properties complement each other by providing different experiences for travelers. Visit www. chicagorivernorthhotel.com to view more information on these new properties. Answer the following questions from the perspective of White Lodging.

1. Which property quoted the highest room rates?

2. Which property do you think would have the highest room profit margin? Why?

3. What criteria would you use to put together the competitive set for each property?