a. Use COSO’s framework to develop an enterprise risk management plan for McDonald’s corporate office. Ensure that the risks you identify are focused on the corporate office, not individual locations.

b. The corporate office has many business processes, including establishing new franchises, paying dividends to shareholders and communicating with news agencies. Choose one of those processes and at least three of Eppele’s basic principles of business process management. Explain how the process you chose should be aligned with the principles you chose.

c. Consider the process of establishing a new franchise from two perspectives: the person requesting the franchise and the McDonald’s employee evaluating the application. In a format similar to Table 4.1 in the chapter, apply the elements of expectancy theory to explain each party’s motivation.