To employ comparative data and industry data to evaluate a company’s performance and financial position.

Instructions

Identify two competing companies and then go to the Money homepage of the MSN website. Under the “Fundamentals” heading, use the Growth, Profitability, Financial health, Price ratios, and Management effectiveness tabs to answer the following questions.

a. Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose.

b. Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose.

c. Evaluate the company’s profitability relative to the industry averages and to the competitor that you chose.