Purpose: To employ comparative data and industry data to evaluate a company’s performance and fi nancial position.

Address: http://www.msn.com/en-us/money, or go to www.wiley.com/college/kimmel Steps

(1) Identify two competing companies.

(2) Go to the above address.

(3) Type in the fi rst company’s stock symbol or name. (Use “symbol look-up.”)

(4) Under the “Fundamentals” heading, use the Growth, Profi tability, Financial health, Price ratios, and Management effectiveness tabs to answer parts (a), (b), and

(c) below. LO15 Instructions

(a) Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose.

(b) Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose.

(c) Evaluate the company’s profi tability relative to the industry averages and to the competitor that you chose.