Question: 3. Discuss the reasons behind the popularity of sports programming on television and why television networks are willing to pay such large sums of money

3. Discuss the reasons behind the popularity of sports programming on television and why television networks are willing to pay such large sums of money for the rights to televise collegiate and professional sports. Do you think collegiate and professional sports will continue to be popular among television viewers as well as advertisers?

(LO 11-1, 11-2)

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