Choose a company and discuss how it communicates with its customers at the corporate, marketing, and marketing
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Choose a company and discuss how it communicates with its customers at the corporate, marketing, and marketing communications levels.
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Messages can originate at all three levels since all of a companys corporate activities marketing mix activities and marketing communications efforts ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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