Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company
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Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company to handle their media buying and planning versus the media department of an agency?
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Media specialist companies specialize in media planning and the buying of media particularly radio t...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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