Describe the various forms of direct response advertising. Discuss some of the reasons for the success of
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Describe the various forms of direct response advertising. Discuss some of the reasons for the success of direct response advertising.
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The text discusses the various direct response media Without repeating this discussion here Direct mail x everything from postcards to mailers for sup...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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