Digital advertisers seem to want to have their own effectiveness measures, while eschewing those of traditional advertisers.
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Digital advertisers seem to want to have their own effectiveness measures, while eschewing those of traditional advertisers. What are the pros and cons of this position? Argue for one side or the other.
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Many of these measures are new some have been around for a while and some ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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