Discuss how advertisers deal with the clutter problem in both magazines and newspapers. Explain why advertisers of
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Discuss how advertisers deal with the clutter problem in both magazines and newspapers. Explain why advertisers of products such as cosmetics or women’s clothing would choose to advertise in a publication such as Vogue or Elle, which devote most of their pages to advertising rather than articles.
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Clutter is a serious problem in both magazines and newspapers as the ratio of advertising to editori...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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