Why do the regional differences shown in Figure 4-1 exist? What are the implications of such differences

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Why do the regional differences shown in Figure 4-1 exist? What are the implications of such differences for marketers of products such as soft drinks?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:36 AM

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Why do the regional differences shown in Figure 4-1 exist? What are the implications of such differences

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There is more to geographic differences than distance While we generally understand the American cu...View the full answer

Consumer Behavior Building Marketing Strategy

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