Discuss the factors that are leading to the economic growth of China and the market opportunities that

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Discuss the factors that are leading to the economic growth of China and the market opportunities that are evolving. What challenges do marketers and their agencies face in developing IMC programs for the Chinese market?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:51 AM

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Discuss the factors that are leading to the economic growth of China and the market opportunities that

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China has become such an important market for most multinational companies for a number of reasons First with 13 billion people China has become one t...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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