Discuss the advantages and disadvantages of using a global advertising campaign. For what type of products/services is
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Discuss the advantages and disadvantages of using a global advertising campaign. For what type of products/services is a global advertising approach appropriate?
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A global marketing strategy and advertising program offers certain advantages to a company including ...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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