Discuss the types of research that can be used by an advertising agency during the preparation, illumination,
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Discuss the types of research that can be used by an advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an example of an advertising campaign that has used research as input to the creative process and discuss how they have done so.
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Many agencies particularly larger ones with strong research departments have their own research programs and specific techniques they use to assist in ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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