Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and
Question:
Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital revolution. Discuss the pros and cons of the pretesting of creative work done by agencies and how the shift to digital media is impacting copy testing.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 80% (10 reviews)
Copy or pretesting has long been a research stalwart for marketers and many companies such as FritoLay still pretest TV commercials or videos that will be used online particularly those backed by larg...View the full answer
Answered By
JAPHETH KOGEI
Hi there. I'm here to assist you to score the highest marks on your assignments and homework. My areas of specialisation are:
Auditing, Financial Accounting, Macroeconomics, Monetary-economics, Business-administration, Advanced-accounting, Corporate Finance, Professional-accounting-ethics, Corporate governance, Financial-risk-analysis, Financial-budgeting, Corporate-social-responsibility, Statistics, Business management, logic, Critical thinking,
So, I look forward to helping you solve your academic problem.
I enjoy teaching and tutoring university and high school students. During my free time, I also read books on motivation, leadership, comedy, emotional intelligence, critical thinking, nature, human nature, innovation, persuasion, performance, negotiations, goals, power, time management, wealth, debates, sales, and finance. Additionally, I am a panellist on an FM radio program on Sunday mornings where we discuss current affairs.
I travel three times a year either to the USA, Europe and around Africa.
As a university student in the USA, I enjoyed interacting with people from different cultures and ethnic groups. Together with friends, we travelled widely in the USA and in Europe (UK, France, Denmark, Germany, Turkey, etc).
So, I look forward to tutoring you. I believe that it will be exciting to meet them.
3.00+
2+ Reviews
10+ Question Solved
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
Question Posted:
Students also viewed these Business questions
-
Briefly describe the five major communication interfaces and decision points in the model of marketing information flow shown in Figure 8-3. Discuss how breakdowns in communication can occur at each...
-
Digital and Social Media Perspective 9-2 discusses the Unskippable online advertising campaign created by the Martin Agency for GEICO. Why do you think this campaign was so popular among consumers?...
-
The chapter opener discusses the Print Magazine Sales Guarantee that is being used by a number of major magazine media companies to encourage advertisers to run ads in print editions of their...
-
Please answer all questions from 1 to 12 4. Work-Power-Energy 7. A body of mass m, accelerates uniformly from rest to v, in time t,, The instantaneous power delivered to the body as a function of...
-
Show that the 7th column of the matrix product AS is a linear combination of the columns of A with coefficients the entries in bj, the jth column of B.
-
Sargent is a new employee at Tet Torr Entertainment. The company has both a POP with the opportunity for an FSA or an HDHP with an opportunity for an HSA. The POP premium is $350 per month and the...
-
Refer to the information in QS 13-4. Use that information for Tide Corporation to determine the 2016 and 2017 common-size percents for cost of goods sold using net sales as the base. Data From QS...
-
BSU Inc. wants to purchase a new machine for $29,300, excluding $1,500 of installation costs. The old machine was bought five years ago and had an expected economic life of 10 years without salvage...
-
When controlling for many factors that determine earnings differentials (age, occupation, education, etc.), there is still an 'unexplained' difference of 11% in earnings between Black and white...
-
If you could relate materiality, disclosure, and conservatism to types of measurements (nominal, ordinal, interval, and ratio scale), how would you do so?
-
Discuss the types of research that can be used by an advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an example of an advertising campaign...
-
Explain what is meant by creative strategy and creative tactics in advertising. Find an example of an advertising campaign and evaluate the creative strategy and tactics used in the ads.
-
Use the BNA Tax & Accounting Center to answer the following questions: a. What options are available in the Advanced Search? b. What actions do the following search operators (connectors) perform:...
-
Net income must be adjusted for changes in current assets and liabilities, such as accounts receivable and accounts payable, when determining the net cash provided by: Question 36 options: equity...
-
Solve the system of equations by the substitution method. 4x - y = 37 7x+2y= 61 The solution set is (Simplify your answer. Type an ordered pair.)
-
Share capital represents Group of answer choices Amounts contributed by preferred shareholders only The total net income earned by a company over its life The amount shareholders have paid to...
-
Divide. Write your answer as a fraction or mixed number in simplest form. ()+ () G
-
What information must a CFP(r) practitioner disclose to a client? Click all that apply. A private censure received from CFP Board. A general summary of likely conflicts of interest between the client...
-
ABC Company uses job-order costing and has assembled the following cost data for the production and assembly of item X: Direct manufacturing labor...
-
A circular concrete shaft liner with Youngs modulus of 3.4 million psi, Poissons ratio of 0.25, unconfined compressive strength 3,500 psi and tensile strength 350 psi is loaded to the verge of...
-
Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children...
-
Groups such as Commercial Alert are concerned about the intrusion of advertising and other types of marketing messages into all aspects of consumers lives. Discuss some of the reasons consumer...
-
Discuss how attitudes toward the use of sex in advertising differ between men and women. Discuss the implications of these attitudinal differences for marketers who are developing ads for each sex.
-
Do you look to social media to build your self-esteem? What aspects of social media make you feel better about yourself? What aspects make you feel worse? Do you think that social media has had an...
-
This is designed to help problem solvers speed up the slower process, slow other processes down to relieve pressure on the slow process, or a combination of the two. This statement BEST describes...
-
Write a routine request email to your supervisor asking for a 10% increase in your operating budget and to hire another team member for a new project your department is working on. The project is for...
Study smarter with the SolutionInn App