Evaluate the debate over creative versus hard-sell advertising. Discuss the arguments for and against each perspective. Who
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Evaluate the debate over creative versus hard-sell advertising. Discuss the arguments for and against each perspective. Who should be responsible for judging the creativity of an ad—clients or agency creative personnel?
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There has been an ongoing battle in advertising between those who believe ads should move people and those who feel they should just move product The suits or rationalists on the hardsell side argue t...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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