Marketers rely heavily on demographics when purchasing media. IMC Perspective 101 talks about additional factors that may

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Marketers rely heavily on demographics when purchasing media. IMC Perspective 10–1 talks about additional factors that may be important. Discuss some of these factors and why they might impact media usage.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:40 AM

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Marketers rely heavily on demographics when purchasing media. IMC Perspective 101 talks about additional factors that may

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While social media usage takes away time that one might be watching TV it can also can drive others ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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