What are GRPs and target GRPs? Explain what these terms mean and discuss some of the strengths
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What are GRPs and target GRPs? Explain what these terms mean and discuss some of the strengths and weaknesses of using them.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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