The chapter opener discusses how Under Armour has been very successful in its use of athletes as
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The chapter opener discusses how Under Armour has been very successful in its use of athletes as endorsers for the company/brand. Evaluate the strategy used by Under Armour in selecting and signing athletes to endorsement deals. Why do you think the company has been able to compete so effectively against larger companies such as Nike and Adidas in signing athletes as endorsers?
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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