Digital and Social Media Perspective 81 discusses some of the advertising campaigns that were selected as the
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Digital and Social Media Perspective 8–1 discusses some of the advertising campaigns that were selected as the best of the 21st century. Choose one of these campaigns and analyze it from a creative perspective giving attention to the strategy used for the campaign and the reasons why it has been effective.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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