The text discusses the Extended Home study conducted by Nielsen Market Research to measure the television viewing
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The text discusses the Extended Home study conducted by Nielsen Market Research to measure the television viewing patterns of college students living away from home. Discuss why the results of this study are of value to televisions networks (including cable) as well as advertisers. What are some of the other away-from-home viewing audiences that are of importance to advertisers and show be measured?
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The results of this study are of value to television networks including cable for several reasons Fi...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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