What is in store for the Yellow Pages? Will this medium continue to survive in the future?
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What is in store for the Yellow Pages? Will this medium continue to survive in the future? Explain what the Yellow Pages must do to continue to exist.
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There is little doubt that the Yellow Pages as we know them will need to undergo significant changes ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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