Choose a brand that you use regularly. Now take the Yakob brief (see https://farisyakob.typepad.com/files/a-new-brief-farisyakob. pdf), and think

Question:

Choose a brand that you use regularly. Now take the Yakob brief (see https://farisyakob.typepad.com/files/a-new-brief-farisyakob.

pdf), and think about how you would develop the brief for your brand. Make a list of how you would go about finding the answers to each of the components in the boxes. What do you know already?

What do you need to find out? How could you find this information?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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Question Posted: Feb 05, 2024 11:00 PM

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Choose a brand that you use regularly. Now take the Yakob brief (see https://farisyakob.typepad.com/files/a-new-brief-farisyakob. pdf), and think

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Below is a breakdown of how we could approach each component of the Yakob brief for Nike Context What is the broader cultural context Nike operates in ...View the full answer

Advertising Account Planning New Strategies In The Digital Landscape

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