Collect three promotional messages from three different types of media. Analyze what you believe to be the

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Collect three promotional messages from three different types of media. Analyze what you believe to be the target for each piece. Now analyze the medium in which each message appears. Research what you can about that media form to determine its audience. Compare your analysis of the targeting with the reach of the medium. Do you think they match? Explain why or why not.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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