Compare the brand positioning and customer-focused content of three of the following corporate sites: www.accenture.com, www.ibm.com, www.nielsen.com,
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Compare the brand positioning and customer-focused content of three of the following corporate sites: www.accenture.com, www.ibm.com, www.nielsen.com, www.forrester.com, and www.strategicbusinessinsights.com. Analyze the three sites you selected in terms of their brand vision and position as well as their commitment to a customer focus philosophy. What would you recommend to improve their online brand presence?
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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