Develop a survey of three questions. For example, lets say you want to know where your friends

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Develop a survey of three questions. For example, let’s say you want to know where your friends would like to take a road trip, and you might ask them that open-ended question. Let’s say you get five similar responses from your friends. Take those responses, and ask each of your five friends to rank order where they would want to go from (1) the place they would most want to go to (5) the place they would least want to go. You could then figure out which place your group would most want to go on your road trip. And happy travels!

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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