Explore the websites of two IMC evaluation companies, such as Ameritest (www.Ameritest.net), Ipsos ASI (www.ipsos.com), Millward Brown
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Explore the websites of two IMC evaluation companies, such as Ameritest (www.Ameritest.net), Ipsos ASI (www.ipsos.com), Millward Brown (www .millwardbrown. com), or Sapient (www.sapient.com), and compare the services they offer. If you were looking for a company to evaluate a campaign for recall, which one would you prefer? Why? What if you were looking for a company to evaluate a campaign for digital impact? Why?
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Ameritest and Ipsos ASI are two companies that offer IMC evaluation services Ameritest specializes i...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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