In 2009, Oprah Winfrey suggested to her viewers that they could get a free meal at KFC

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In 2009, Oprah Winfrey suggested to her viewers that they could get a free meal at KFC if they printed out an internet coupon. Oprah’s endorsement created demand from 4 million new customers that franchises couldn’t meet. Is all publicity good publicity, or is this just a bad idea that hurt the client? Organize into a team, pick a point of view, and prepare to present it to your classmates. You might also propose how you would handle such a situation.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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