Summarize the creative strategy behind the Old Spice campaign. Explain how the Big Idea works and how

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Summarize the creative strategy behind the Old Spice campaign. Explain how the Big Idea works and how it is expressed in the copy. What makes the writing so engaging? Come up with an idea for another Old Spice “one-shot” ad and draft the copy.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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Summarize the creative strategy behind the Old Spice campaign. Explain how the Big Idea works and how

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The creative strategy behind the Old Spice campaign was to rebrand itself from an outdated brand to ...View the full answer

Advertising & IMC Principles And Practice

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