This chapter sets up a way to organize media in terms of paid, owned, and earned categories.
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This chapter sets up a way to organize media in terms of paid, owned, and earned categories. Define each and explain how they are different. Give an example of each and explain why and when you would use that type of media.
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Paid owned and earned media are three categories used to classify different types of media that businesses can use to promote their products or servic...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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