Using the information youve gathered in activities 1 and 2, imagine that this brand is going to

Question:

Using the information you’ve gathered in activities 1 and 2, imagine that this brand is going to be repositioned for a completely different target audience—someone more like your grandparents.

Write a new SWOT or SOAR analysis for the brand.

Data From Activities 2:

Create a SWOT and SOAR analysis based on the information you’ve dug into for activity 1.

Data From Activity 1:

It’s time to get dirty in the data. Pick a brand that you use on a regular basis. Based on what’s available through your school library, use at least three of the secondary resources described in this chapter to help you better understand the brand. What is at least one key insight from each resource you used?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

Question Posted: