What are the chief advantage and the chief disadvantage of direct response communication with this target audience?

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What are the chief advantage and the chief disadvantage of direct response communication with this target audience? Of promotions and other multiplatform efforts?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:19 PM

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What are the chief advantage and the chief disadvantage of direct response communication with this target audience?

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Direct response communication refers to a form of advertising or marketing that aims to encourage th...View the full answer

Advertising & IMC Principles And Practice

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