Describe two or three commercial rumors, or urban legends, other than those mentioned in the chapter. Identify
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Describe two or three commercial rumors, or urban legends, other than those mentioned in the chapter. Identify each as either a conspiracy or a contamination rumor. Describe how you think these rumors started and why people apparently consider them newsworthy enough to pass along. (You might want Copyright 2018 to locate an online urban legend site for ideas. See, for example, Snopes, www.snopes.com.)
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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